Effective Date: July 27, 2026
This notice supplements the Financial Solutions Privacy Policy and applies to California residents under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Financial Solutions sells personal information and shares it for cross-context behavioral advertising, as those terms are defined under California law. We are a lead generation company — selling consumer information to the businesses described below is our business model.
You have the right to opt out at any time:
→ Do Not Sell or Share My Personal Information
We also honor Global Privacy Control (GPC) signals sent by your browser and treat them as an opt-out of sale and sharing for that browser or device.
In the past 12 months we collected the following categories. We sell or share every category listed.
| Category | Examples | Sources | Sold or Shared To |
|---|---|---|---|
| Identifiers | Name, postal address, email, phone number, IP address, online identifiers | You; data vendors; public records; automatic collection | Lenders, brokers, and financial services companies; lead networks; advertising platforms; data vendors |
| Customer records (Cal. Civ. Code § 1798.80) | Name, phone number, ZIP code, financing inquiry details | You; data vendors | Lenders, brokers, and financial services companies; lead networks |
| Commercial information | Type of financing requested, approximate amount, inquiry history | You; our partners | Lenders, brokers, and financial services companies; lead networks; advertising platforms |
| Internet and network activity | Pages viewed, clicks, scrolling, form interactions, session recordings, browser and device type, campaign tracking data | Automatic collection; advertising and analytics partners | Advertising and analytics platforms |
| Geolocation data | Approximate location derived from IP address only — not GPS | Automatic collection | Advertising platforms |
| Inferences | Lead quality scores, readiness, consumer preferences | Derived internally; data vendors | Lenders, brokers, and financial services companies; lead networks; advertising platforms |
We also disclose all of the above to service providers who work for us under contract — hosting, CRM and lead routing, dialer and text platforms, email providers, analytics, fraud detection, and professional advisors.
Categories we do not collect: biometric information, education information, sensory data, protected classifications such as race, religion, or national origin, and professional or employment information.
Sensitive personal information. We do not collect sensitive personal information as defined under California law, and we do not sell or share it.
Minors. We do not knowingly collect, sell, or share the personal information of consumers under 16 years of age.
To match you with lenders and financial services providers; to sell and transfer leads; to contact you about your request; to verify and enrich the information you provide; to detect fraud; to document your consent; for advertising, analytics, and site improvement; for billing; and to meet legal obligations.
| Lead records and inquiry details | 24 months after last activity |
| Consent records | 5 years from date of consent |
| Website analytics and logs | 24 months |
| Billing records | 7 years |
| Do Not Call and opt-out entries | Permanent |
Opt-out entries are kept permanently so we can continue honoring your request if your information reaches us again from another source.
Verification. For requests to know, access, delete, or correct, we will ask you to provide information matching what we already hold — typically the name, phone number, and email address associated with your inquiry. We use that information only to process your request. If we cannot verify you, we will tell you why. Opt-out requests do not require verification.
Authorized agents. You may use an authorized agent. We will require written proof of your authorization signed by you, and we may ask you to verify your identity with us directly. An agent with a valid power of attorney does not need separate written permission.
Timing. We confirm receipt within 10 business days and respond within 45 calendar days. If we need more time we may extend by another 45 days and will tell you. Opt-out requests are honored within 15 business days.
Appeals. If we deny your request, email admin@the-financial-solutions.com with the subject line “Privacy Request Appeal.” We will respond in writing within 45 days explaining our decision. If we deny your appeal, you may file a complaint with the California Attorney General or the California Privacy Protection Agency.
Separately from the CCPA, California Civil Code § 1798.83 lets California residents request, once per calendar year, information about personal information disclosed to third parties for those third parties’ own direct marketing purposes. Email admin@the-financial-solutions.com with the subject line “Shine the Light Request.”
We may update this notice and will post the revised version here with a new effective date.
Email: admin@the-financial-solutions.com Website: the-financial-solutions.com